THE LOVETT SCHOOL WILL ARTICULATE THE ASPECTS THAT MAKE US DISTINCT AND WILL CELEBRATE OUR EDUCATIONAL ACHIEVEMENTS. We will communicate our commitment to diversity of all kinds and research the way we are perceived in non-majority communities. We will expand relationships with our alumni, sharing their accomplishments and encouraging their support. We will develop relationships with other organizations in the community-including neighboring schools-in order to strengthen opportunities for outreach, service, diversity, and parental education.

A sampling of initiatives already underway:
As an outgrowth of conversations within the Communications and External Affairs SLT, we are working to strengthen existing relationships with several smaller Atlanta schools, including the Atlanta Youth Academy, Atlanta New Century School, and International Community School. We have also implemented a junior/senior career night hosted by young alumni professionals.

Other selected strategies:

• Focus external public relations efforts on academic affairs.
• Promote our academic opportunities and unique aspects to colleges.
• Craft a short mission statement with accompanying bulleted belief statements.
• Educate our faculty/staff, parents, and alumni on Lovett's admission policies, procedures, and process.
• Use public service as a recruiting tool.
• Carry out a professional survey of alumni to improve database and enhance alumni programming.